Guillame Guevara born in Mexico to a French family—he loves multicultural stuff in general. French is his first language (despite being born in Mexico), and eventually learned Spanish and English. He has worked for a variety of hotel companies around the world (he studied hotel management in Switzerland), as well as collaborated with marketing companies, and written a few articles here and there. He love food & drinks, travel, nice cars, and other such “boy” things. He's the founder of MISCELANEA, a cool Mexican General Store in the East Village.
Born in Mexico City.
What do your parents think about what you do for a living?
I am not sure that they really know what I do for a living.
What do you want to be when you grow up? What is your dream job?
I always wanted to be a rally car racer or a watchmaker as a kid. My current dream job is an influencer and tastemaker, haha!
What were you doing before you started the shop and why did you start MISCELANEA?
I was working at CH Marketing in Brooklyn. I learned a lot there, because prior to that my experience was mostly hotels and food & beverage. I decided to open Miscelanea when I realized there was such a void in the market—it is hard to find a Mexican store in downtown Manhattan. I wanted to create a place where I would shop!
What other projects / ventures are you a part of?
I am also involved with Jules Basement, a really cool speakeasy in Mexico City and Biergarten Mercado Roma, a German beer garden in Mexico City's Mercado Roma. I have a couple other projects under the radar that I am working on, but my biggest project right now is being a dad.
Why MISCELANEA the name?
Miscelanea in Mexico means Deli so we thought it would be appropriate!
How would you best describe Mexico City?
Mexico city is the underdog that you always root for—it's dirty and messy and amazing. There's art, music and all of that, but the food and the people are what make the difference, in my opinion.
You’re at a cocktail party. Somebody asks you what you do for a living. What do you say?
Milusos (the person you hire in Mexico to do everything). The direct translation is "thousand uses.” By the way, I stole that line from Enrique Olvera.
How would you describe your style?
High brow/low brow. I like to mix brands and styles. Truthfully, I don't try too hard.
Mexican snacks from your childhood you miss the most?
Pulparindo, mazapan, rancheritos... But I don't miss them anymore because I can get them at Miscelanea!
Favorite shopping in Mexico City (all categories, food and non food)?
I love strolling around Roma and Cuauhtemoc neighborhoods and seeing what I find. I also somehow love Sanborns, a coffee shop/store/bookstore that sells a bit of everything. I used to have dinner there on Thursdays with my grandparents and they always let me buy something after dinner. It's a chain and it's tacky, but in an awesome way. For food, I love going to Mercado de la Merced, but you need to take a xanax or two ahead of time, because that place is like a Union Square Market on crack.
Best place to drink in Mexico City?
Well, Jules Basement is awesome, but I am kind of biased being a partner. I also love Limantour Polanco and Tenampa in Garibaldi for a more authentic experience (try the electric shocks with friends).
Best view (that nobody knows about)?
At the top of Carrizalillo Beach just outside Puerto Escondido, Oaxaca.
Spots that only locals go to (and why)?
Street food stands, although this is changing as it should.
Dos and don’ts for long distance love or those inevitable international romantic encounters?
I have no tips. If you love someone go there, and if there's something more important that is preventing you from going, then he/she is not that important.
How did you meet your wife?
Met her at La Champeria in Barcelona, then moved in with her in NY. We've been together for 13 years. She is the love of my life and the best mother out there (I mean it).
How old is your baby? What is his name?
He is 5 months old, his name is Lalo, after my grandfather Edouard who raised me (Lalo is short for Eduardo in Mexico).
What’s your packing personality?
I pack light and useful. Hate packing though.
What’s a quirky travel preference of yours?
I avoid red eye flights as much as possible (unless it's a really long overnight trip to Europe/Asia). I love aisle seats.
Craziest travel story?
Being almost arrested by the Moroccan police driving in between Marrakech and Essaouira...
Most awesome hotel you’ve experienced so far?
Las Ventanas al Paraiso in Cabo San Lucas and Coqui Coqui in Tulum (two very different experiences, yet awesome).
How often do you travel?
Used to travel very often, but now with my son I try to keep it at a minimum unless he is coming.
What’s the most important order of business?
Show up and be attentive to details.
First thing you seek to eat when you get off the plane in a faraway place?
Local street food.
A pro travel tip for Journyers?
Book ahead of time and pick your seats. Bring water, lots of it. And a scarf which can be used as a scarf, a pillow, a blanket, etc...