Skip The Chain And Shop At These Independent Boutiques In SoHo

There's so much more to NYC's destination shops than 5th Avenue.

By Journy Admin

3 August 2018

As the kind of traveler who packs an empty suitcase to fill with local labels for every trip, you know to there's more to NYC's enviable shopping than ritzy 5th Ave boutiques. You're looking for the truly unique gems to take back home; you want hip, cool Soho. While Soho is no longer the land of cheap warehouse studios and avant-garde inhabitants, you've still got great, local options. Here's where to shop instead of the big international brands that throng Broadway—consider this your Eat This, Not That for your shopping diet.


If You Like Topshop, Try Wolf & Badger

Yes, everything you find at Topshop will be on trend, but you'll see it on at least three other people seconds after stepping onto Broadway. A better option for true fashion finds is Wolf & Badger, an upscale Brit boutique that scours the globe for the coolest independent brands yet to be discovered. Pick up a gold art deco initial ring from Rachel Jackson London or a candy red satchel bag from Thacker New York.

Address: 95 Grand Street, New York, NY 10013

Phone: (212) 226-1200

Hours: Monday to Saturday 11:00am - 7:00pm, Sunday 12:00pm - 6:00pm


If You Like Madewell, Try Creatures Of Comfort

We spend approximately 54% of our life in Madewell jeans. But you don't need to go to the corner of Broome and Broadway for a pair. Creatures of Comfort, on the other hand, oozes authentic, curated Soho. Owner Jade Lai opened the first Creatures of Comfort shop back in 2005 in Los Angeles, but chose Mulberry Street for her flagship location. Since 2010, the shop has earned a loyal following among NYC's style set as a go-to place for basics alongside experimental pieces (think: Madewell all grown up). The prices aren't high street—but you'll want to save for your very own tan crocodile cross-body bag.

Address: 205 Mulberry Street, New York, NY, 10012

Phone: (212) 925-1005

Hours: Monday to Saturday 11:00am - 7:00pm, Sunday 12:00pm - 6:00pm

The Glow How

If You Like Sephora, Try Pucker

For anyone who has ever gotten skeeved out by Sephora's heavily-used samples, head to Puck for help creating that perfect look for a special dinner date. Custom makeup sessions start from $50 and include access to over 77 lipstick colors, created in-house. Oh, and if you plan to party after your appointment, they have lockers downstairs where you can stash your stuff overnight.

Address: 129 Grand Street, New York, NY 10013

Phone: (212) 334-3690

Hours: Monday - Wednesday 10am - 7pm, Thursday - Saturday 9am - 8pm

Raz Life NYC

If You Like Anthropologie, Try Global Table

Yes, Anthropologie will always be a top destination for their collection of homewares that look like cleaned up vintage finds. But you know you'll see that "one-of-a-kind" bowl at your friend's next dinner party. So go to Global Table, which has pieces that resemble the Anthropologie aesthetic, but are actuallyunique. Think blue and white marble ceramic bowls that make salad look like art, or a ceramic mug with a tiny cat statuette perched on the rim.

Address: 107 Sullivan Street, New York, NY 10012

Phone: (212) 431-5839

Hours: Monday to Saturday 12pm - 7pm, Sunday 12pm - 6pm

Foundation World

If You Like Urban Outfitters, Try American Two Shot

Urban Outfitters's edgy aesthetic won them a place in our hearts and wardrobes, but shopping there sometimes makes us feel like we're revisiting our teen years. American Two Shot solves that with its gritty, but grown up personality. The clean white store feels industrial-cool with fun, vibrant clothing providing a splash of color. Try on a wide-legged green floral jumpsuit if you're feeling daring.

Address: 135 Grand Street, New York, NY 10013

Phone: (212) 925-3403

Hours: Monday - Saturday 11am - 7pm, Sunday 12pm - 6pm


If You Like Cos, Try Anthom

Take away the usual high street shopping chaos and you have the remarkably tranquil Cos. Reduce that chaos even further and you have Anthom, the minimal boutique shop where shoes in a range of black-white-nude are displayed on the wall like sculptures. Anthom first opened in Chelsea, which should give you a good idea of the kind of art gallery clientele they're used to. The Soho rendition is a touch more lifestyle-y to match with the neighborhood, so expect to find approachable buys like stationery and candles next to luxe denim.

Address: 25 Mercer Street, New York, NY 10013

Phone: (877) 747-1776

Hours: Monday - Saturday 11am - 7pm, Sunday 11am - 6pm